Workers’ Comp Brokers Find Ways to Compete With Payroll Goliaths

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Independent insurance brokers in the workers’ compensation line were rocked in recent years with new competition from payroll service providers such as Paychex and ADP, but lately they have made counter moves to help themselves in the market.

While in years past, insurance carriers were reluctant to offer payroll services to the agents and brokers that sold their policies to help them compete with the big payroll service companies, that has been changing, said Scott Hauge, president of Small Business California and owner of Cal Insurance & Associates in San Francisco.

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