A former associate has helped to found a company called Lemonade. Unfortunately most people when they think of insurance think of lemons, not Lemonade.
The reputation of the insurance community has been suspect, especially to younger buyers of insurance. The Lemonade model provides clarity to the insurance transaction which is rarely seen, especially at the individual consumer level.
Love this business model:
- A transparent 20% fee to run everything
- We pay claims super fast
- If there’s money leftover, we give it back to causes
https://lemonade.com/
Here’s a good interview with their senior execs…
http://www.lifehealthpro.com/2016/09/21/3-reasons-lemonades-ceo-wants-to-disrupt-the-insur?t=company-news&slreturn=1475508546
Kudos to this disruptive model and look forward to watching their success! Always nice to see something new in the insurance world and this appears like Lemonade has legs.
Paul R Hughes
Libertate Insurance
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