Insurers able to leverage analytic technologies to make sense of the growing amount of internal and market data available ultimately will gain competitive advantage, according to a recent report released by PricewaterhouseCoopers L.L.P. The report, “The Insurance Industry in 2012,” says insurers using big data can improve their overall performance by facilitating greater pricing accuracy, deeper relationships with customers, and more effective and efficient loss prevention.
http://www.businessinsurance.com/article/99999999/NEWS040105/399999705?tags=%7C59%7C331%7C76
